Kibono emerges as a pioneer in reshaping how Canadian small businesses approach employee benefits. It stands as a direct-to-consumer health spending account platform, empowering business owners to independently create, fund, and manage health spending accounts for themselves and their employees. In other words, the company allows users to access and control their health spending without intermediaries like brokers or insurance companies. 

The prevalent misconception in the country is that benefits are synonymous with insurance. Large insurers insist on bundling the two. This strategy is financially advantageous for insurers but detrimental to small businesses. The higher the claims, the higher the premium, creating an endless cycle of rising costs.